Bike Week 2010/2011, Kansas City MO

Goal:
Promote and develop Bike Week as city wide event in Kansas City.

Shipley Communications Solution:
Develop marketing and communication package for all media outlets
Create and maintain webpage and facebook pages –maintain Twitter Feed
Developed over 40 events in week long period to promote bicycling, walking and active transportation across the metro area.
Create education and safety clinics to help promote education, safety and Bike Week.
Conducted radio, TV and web interviews during Bike Week.